🎮 The Art of Product Naming >_ With AI
*Process: What’s in a name?
A name isn't just a label - it's the foundation of a product’s identity.
I've experienced firsthand how the right name can catapult a product to success, while the wrong one can doom it before launch.
Product naming is psychology distilled into syllables.
Research shows that consumers form judgment on a product in 0.05 seconds; before they even understand features, benefits, or pricing.
This split-second impression creates a cognitive reaction that influences every subsequent interaction.
The most powerful names aren't just memorable, they serve as a compressor for the product’s value proposition.
Hard consonants (Casio, Kleenex) convey reliability, while softer sounds (Dove, Luna) trigger associations with gentleness and luxury.
Dyson
Thermos
Chapstick
The greatest names become shorthand for their category.
Choose wisely.