The thing I love the most about creating products is the incessant tension between art and science.
The science deals in absolutes.
But historical data canât predict the future.
âBeware of geeks bearing formulasâ â Warren Buffett
The art is what separates good from great.
Itâs the invisible decisions that deliver a feeling the consumer loves, but canât describe.
That feeling is the product.
The science is safe, comfortable.
The art makes non-creative types uneasy.
And itâs your obligation to fight for it.
When youâre inevitably right donât expect anyone to recognize why.
The dots only connect in hindsight.