🔮 Product Sense
*Product: A Sixth Sense For What Works
Hello my friends,
It can’t be taught in a classroom.
It’s not a framework or methodology.
You won’t find it in a Harvard Business School syllabus.
But, it’s the intangible quality that separates great product people from the good ones.
Consumers rarely articulate what they truly need.
Product Sense is the ability to know what will resonate before the data proves it.
It emerges from an obsession with human behavior.
It’s watching people struggle with everyday objects and understanding the problems they put up with, that they shouldn’t have to.
Product sense enables you to see beyond what they say they want to what they actually need.
The subtle indication that something doesn’t fit right. The micro-annoyance of a button that doesn’t click with clarity.
Signals that don’t show up on the analytics dashboards.
Product sense is having the agency to ignore the numbers when your gut tells you otherwise.
People who have it have a rare ability to synthesize incomplete information and make leaps others can’t. They make the call that seems wrong to everyone else but is inevitably right for the consumer.
In the space between what you think and what you know is where product sense is developed and where breakthroughs happen.