⫹⫺ Fusion | Guest Post 🤝
CMMN WLTH 098 - Cheat Codes for Creators, Makers and Doers
In the continuous pursuit of inspiration, I’m changing things up this week.
I’ve asked my internet friends Nastassja and Christian, collectively Serifa, to curate a guest post for you.
I discovered Serifa’s work in a Discord server and subsequently started following their artistic journey from book cover art to NFTs and their ongoing ‘Art Every Day’ project.
We connected online and since then shared a common interest in digital art, process, and continuous practice.
Please give them a warm welcome and let me know if you would like to see more guest posts in the future.
— Andy
↓
Hello, we are Serifa, a creative studio focused on graphic design, art, and culture, located in Southern Germany.
As book cover designers, we have created covers for Michael Crichton, Yuval Noah Harari, James Bridle, and many other bestselling authors.
Over the past year, we've expanded our artistic scope, focusing on experimentation and interdisciplinary collaboration. An example is our ongoing project “Art Every Day” which is an endeavor in discipline and practice.
We chose the title "Fusion" because we believe collaboration between creatives can lead to remarkable outcomes.
CMMN WLTH is our favorite newsletter, we're glad it continues and honored to be the first-ever guest author.
Below are some links we've picked for you.
Have fun,
– SERIFA, Nastassja & Christian
Follow us: Instagram / Website / Foundation
In this week’s email:
Product - Mario Lombardo combines his passion for graphic design and perfume.
People - How collaboration worked for Pharrell Williams.
Process - What publishing art every day taught Serifa.
Out of Office - Art is fun and fun is art.
*Product
"In my graphic design work, I’ve always included many different things."
— Mario Lombardo
Courage comes from daring to try new things.
Keep your eyes open for opportunities along the way.
Apply the learnings from your past job to your new one.
*People
"Collaborate with people you can learn from."
— Pharrell Williams
An insight into Pharrell's path to being named the new men’s creative director of Louis Vuitton.
Collaboration opens up new possibilities.
Be open to new things; don't be attached to anything.
*Process
“We liked the idea of progression through continuous output. Especially because perfectionism had slowed us down in the past.”
We publish a new artwork every day in our ‘ART EVERY DAY' series. Today is #211.
Embrace Process > Perfection.
Here’s what we’ve learned. Click the link below to follow the journey ↓
*Out of Office
“The art is inbetween.”
In our series "MERGE", we juxtaposed two independent images from the web for an entertaining result.
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Good to see you back at it 👏
Good to see you back at it 👏