Hello my friends,

I started writing this newsletter on Jan 18th 2021 as a way to motivate and inspire myself while stuck at home.

Normally, Desktop Research is a compliment to activities like consumer insight gathering and store visits.

But when things aren’t normal — it’s vital.

I hope CMMN WLTH is a lighthouse in the storm.

— Andy

📢 The CMMN WLTH Sports & Fashion Jobs Board

Looking for a new role in the sports and fashion industry?

Look no further ↓

CMMN WLTH Jobs Board

Featured roles:

1. Tracksmith: Apparel Designer (Boston, Massachusetts)

2. Lululemon: Graphic Designer, Collegiate (Los Angeles, California)

3. Birkenstock: Head of Product Line Management (Cologne, Germany)

If you have a role you need filled reply directly to this e-mail.

Product

• “You have all the cities around the world investing in bicycle infrastructure, which is obviously a very good thing.” As cars push cities to breaking point, Van Moof is riding the wave.

• Oakley is an innovative pioneer in an otherwise unexciting industry. Nick Garfias, VP Design and Jonathan Thompson, Director of Engineering connect the dots between brand, product, and innovation.

• Movement analysis used to only be available in multi-million dollar biomechanics laboratories. With advances in chip and sensor size, Motusi is bringing the lab to the field.

People

• “There are exceptions of course, but usually, the way to win is to race ahead, not to stop and fight.” Don’t be mean.

• Lack of focus? No clarity of ownership? Written at the height of Yahoo’s difficulties, SVP Brad Garlinghouse’s “Peanut Butter Manifesto” is a masterclass on using analogy to identify the problem.

• Recruiting and maintaining talent remains a challenge. What we can learn from the conditions that made Stockholm a unicorn factory.

Process

• Jerry Seinfeld, Mckinsey, and micromanagement.

• There’s no shortage of advice on how to start your day. Here’s a science-backed guide to the perfect morning routine ↓

• “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation.” The relationship between marketing, innovation, and the creation of customers.

Out of Office

Louis Pereira is one of the most relentless builders on the internet.

The beauty of his products is that they do one thing really well.

Your brain will thank you.

Last Week’s Numbers

Weekly Subscribers: 288 (+3) ⬆️

Open Rate: 57% ⬆️