Hello my friends,

Douglas Adams describes the innovation adoption curve relative to age ↓

Keep this in mind next time you’re talking with consumers.

— Andy

📢 The CMMN WLTH Sports & Fashion Jobs Board

Looking for a new role in the sports and fashion industry?

Look no further ↓

CMMN WLTH Jobs Board

Featured roles:

1. MAAP Cycling: Campaign Marketing Manager (Melbourne, Australia)

2. Lululemon: Graphic Designer, Collegiate (Los Angeles, California)

3. Birkenstock: Head of Product Line Management (Cologne, Germany)

If you have a role you need filled reply directly to this e-mail.

Product

• Barilla is unexpectedly becoming one of the most progressive product marketing brands. Using a combination of fun, function, and energy efficiency claims they’ve launched an open-source device enabling you to cook perfect pasta using “passive cooking”.

• “Consumers are also starting to look at stuff differently than before. It is less about possession and more about use." For one month, decathlon will change its name to Nohltaced (Decathlon backwards) to promote “reverse shopping”. Allowing consumers to sell back old or unused sporting goods so that they can be repaired and resold in the store.

• PANGAIA continues to push the boundaries of apparel processing techniques. Using leftover ingredients, matcha, rooibos, and blueberries the Food Dye Capsule employs dyes that use less water and removes harmful chemicals.

People

• More creatives should lead Fortune 500 companies. “Somebody once said ‘numbers is the language of business.’ No, it’s not. Language is the language of business.” How Airbnb’s Brian Chesky redesigned the company to be leaner, singularly focused, and more creative than ever ↓

• Leonardo DaVinci is credited with drafting the world’s first resume. 500 years later, the format may have changed but the goal is still the same — soliciting further discussion. If yours needs an update, steal DaVinci’s strategy.

• 97% of remote workers would like to work remotely, at least some of the time, for the rest of their careers. Getting WFH right isn’t easy for employees or employers. The Work From Anywhere Starter Guide focuses on the human side of the new normal.

Process

• Lessons learned from sports (on career, growth, and life):

  • Servant leadership

  • Flow

  • Winning is contagious

  And 15 more mental models that extend beyond the field of play.

• “Poor communicators ramble. Good communicators leave out unnecessary details. Great communicators treat words as the scarcest commodity.” Rare skills that will elevate emotional intelligence.

• Become the architect rather than the victim of your habits ↓

Out of Office

A reminder that your best work might not happen between 9 and 5.

Last Week’s Numbers

Weekly Subscribers: 285 (+3) ⬆️

Open Rate: 57% ⬆️