Hello my friends,
I hope these weekly updates provide a positive start to your week.
If you find them valuable, I’d be delighted if you would share them with your closest collaborators.
I’ve set a target of 300 subscribers (+33) by the end of the year while maintaining an open rate of >50%.
Quantity + quality,
Product
I visited Ikea last week and noticed a subtle but significant change. The “Treasure Trove”, where you find customer returned and display furniture for discounted prices, has been rebranded as “Circular Hub”. It’s a smart presentation of waste products in line with Gen Z’s penchant for second hand goods. Also available online.
“Not long ago, wearing real fur was a signal of wealth and status. Now, it’s a signal of ignorance.” While the essay is focused on brand marketing it also has significant consequences for product creation. How values are changing in the modern aspiration economy.
Lean, Agile and Design Thinking are all valuable in their own way. What is the difference between them and how do they fit together?
People
Casualness is conquering the world. Tired of the unattainable lifestyles perpetuated by social media, creators and brands are taking a more authentic approach to content. Lego is using the tactic in this excellent recruitment video.
Kat Cole is a mother, investor and President/COO of nutrition startup Athletic Greens. Here, she discusses how to set effective boundaries, energy management and bridging the gap between work and life.
“Many companies that belong to these organizations talk a big game on climate — just look at their websites.” The (US) Inflation Reduction Act of 2022 has significant consequences for environmental justice and climate change. Ryan Gellert, CEO of Patagonia, is saying the quiet part out loud.
Process
The key to self discipline is decoupling success from your moral judgments. How to be more disciplined by feeling good about yourself.
"It is what it is”, “So it goes", "It could be worse" all sound like throw away comments we use to finish a mundane conversation. However, these “Thought Terminating Cliches” can be more destructive than you think.
Tom Cruise is one of the most successful actors of all time which is why it would take quite a stretch of the imagination to predict that his highest grossing film would arrive in 2022. Why your best is yet to come.
Out of Office
Europe is on the precipice of an energy crisis while simultaneously dealing with record temperatures.
However, the more critical issue for many, especially Germans, is the fear of drafts. A deep dive ↓
Last Week’s Numbers
Weekly Subscribers: 267 (+1) ⬆️
Open Rate: 53% ➡️