Hello my friends,

The McNamara Fallacy involves making a decision based on quantitative metrics only and ignoring all others.

Never ignore the art for the science.

— Andy

Product

• Just when you thought Brooklyn based collective, MSCHF, has run out of ideas they drop this culture colliding collaboration. While their work may appear frivolous, founder Gabe Whaley explains that there is a much deeper meaning to it ↓

• Creative developer Ommy Akhe is focusing her talents on augmented reality fashion. “The only constant is change. So why not join the journey and start enjoying the current future?”

• If you think that your company is immune to disruption, remember that Nokia once had over 50% mobile phone market share. This internal memo gives a fascinating insight into what happened in the iPhone era.

People

• The process of providing feedback can be exhausting and lead you to avoid it altogether. Done well however, it’s the best thing you can do for someone ↓

• Remote work exposed an underlying lack of trust between managers and employees. Perhaps the real issue, however, is how we (and our superiors) value productivity.

• Onboarding costs run approx. 20% of the new hire’s annual salary, never mind the time and effort it takes to get them up to speed. What to do if your company hires the wrong person.

Process

• Whether you are an established organization, a startup starting up, or a solopreneur — brand matters. An actionable framework on how to make an abstract idea of “our brand” into something real.

• Pre 2020, working from home meant finding a space at your kitchen breakfast bar but that changed when we were all forced to stay away from the office. If you need inspiration, Workspaces Newsletter lets you peek inside the domains of the world’s leading creatives.

• And on the topic of workspaces — As more tools became digitized, did our desks get even more cluttered? The evolution of a desk (1980-2014).

Out of Office

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Last Week’s Numbers

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Open Rate: 53% ⬇️