⫹⫺ Zig When Others Zag

Apr 4

Hello my friends,

What you need to know about this week:

Tesla drops the advert of the year (for a company that doesn’t do marketing is pretty good).
How to perform effective desktop research.
A reminder of how short life is.

I appreciate every minute of your time and attention.

More below ↓

— Andy

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Tesla throws open the doors of their brand new Berlin Gigafactory in this incredible fly-through video. For a company that spends close to zero on marketing, they know how to advertise.

The time spent talking about the camera in apple’s iPhone presentations has increased by 80x since its 2007 launch. What started as a tertiary feature is now the key buying criteria.

Step’n is a Web 3 health and fitness app that rewards you for movement. Strava and Whoop should take note - there’s a huge opportunity to use NFTs as rewards and incentives for healthy living.

“Collecting Is an Act of Devotion and Creation”. Academy Award winning filmmaker, DJ and producer Questlove shares his motivation for curating the past.
These 5 data-backed insights will help you beat the competition and write a job winning resume. The rise of scanning software has made it challenging to even get a foot in the door.
“I've spoken to 3,000+ companies over the last 2 years about their plans for remote and hybrid work.” Whether you’re an employer or employee there are some fascinating insights here.

5 reminders for when you feel like giving up. Including:
- Your mind is a suggestion engine
- Discomfort is temporary
- You’ll never regret the work once it’s done
The broken windows theory and how small positive actions produce outsized results over time. "Most people underestimate what they can do in a year, and overestimate what they can do in a day."
A guide on how to perform effective ‘desktop research.’ The foundation for building a brand or business strategy.

Memento Mori…

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🎙 Influential podcasts of 2022 curated by the CMMN WLTH community.