Hello my friends,
This resonated ↓
In this week’s newsletter: How to build brand foundation, the loss of tacit knowledge transfer and why school alone doesn’t prepare our kids for the real world.
Thank you for subscribing, I appreciate every minute of your time and attention.
– Andy
*Product
Facebook Little Red Book
“The quick shall inherit the earth.”
The Little Red Book is an internal company handbook created in 2012 when Facebook reached 1 billion users. It represents a less controversial and formative period in the company’s history.
A 148-page manifesto it provided employees with context of the company’s mission, history and culture. Essential for unifying people around a shared understanding of the brand.
Creating a format that is easy to access and reference is essential to its efficacy. The fact that it was only available to employees created intrigue and mystique from people outside the company.
*People
Jamie Dimon on Work From Home
“The young generation is being damaged by this. […] They’re being left behind socially, ideas, meeting people.”
Dimon attributes losing focus, not reading relevant documents, texting colleagues to bad habits perpetuated by virtual meetings.
Work from home removes opportunities for younger, inexperienced workers to learn from their more senior colleagues (Tacit Knowledge transfer).
Bureaucracy is a big threat to running a successful company. Bureaucracy leads to complacency and inefficiency.
*Process
School is Not Enough by Simon Sarris
“We have a public imagination that cannot conceive of what exactly to do with children, especially smart children. We fail to properly respect them through adolescence, so we have engineered them to be in storage, and so they shuffle through a decade of busywork.”
Effective learning comes from doing real things, not only sitting in classrooms. When kids get chances to do meaningful work (like a 13 year old Steve Jobs taking a summer job at HP), they develop skills and confidence that traditional schooling cannot provide.
The current school system creates a barrier between kids and reality - they can understand how the world works but aren’t allowed to meaningfully participate in it.
The solution is to find meaningful work and real-world opportunities for young people rather than waiting for systemic education reform.
*Out of Office
“To add a library to a house is to give that house a soul” — Cicero
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