⫹⫺ Rare Genius
⫹⫺ Rare Genius
CMMN WLTH 105 - Cheat Codes for Creators, Makers & Doers
Hello my friends,
The sun is shining, summer hours are on the horizon (or not…sorry), and CMMN WLTH is in your inbox.
It’s difficult to imagine a better start to the week.
As always, thank you for your precious time and attention. I truly appreciate every like, share and message.
— Andy
In this week’s email:
Product - An unlikely pair make time infinite
People - Fred again… is capturing the zeitgeist.
Process - Is our measure of success all wrong?
Out of Office - Classic Zoom behavior.
*Product
Hublot x Nespresso Circular Luxury
“This limited edition of 200 pieces is the first watch made of recycled Nespresso coffee grounds and capsules. From coffee cup to wrist, an iconic object that symbolizes full-circle design.”
After years of criticism, Nespresso certified as a B-Corp and set a goal of transitioning to a circular business model; giving coffee grounds and aluminum capsules a second-life.
Recycled aluminum from the discarded capsules are reformed to create the case, bezel, crown and pushers.
The collaboration shows that circularity and luxury are not mutually exclusive.
*People
Fred again… Tiny Desk Concert
“I spent weeks practicing this and learning instruments I hadn’t played for years to try n make this as special as I possibly could. EVVERRRYYYY thing you hear in this I play totally live. And there are some sounds I really couldn’t believe we were able to make like this. Its one of my favourite things ive ever been a part of”
Flawless performances at Coachella, Boiler Room and NPR’s Tiny Desk have made Fred again… one of the world’s most hyped artists.
His music and (often secret) performances have captured the post-pandemic zeitgeist for many looking for an escape after lockdown.
For more, Coachella and Boiler Room. They all put a big smile on my face.
*Process
Growth Without Goals by Patrick O’Shaughnessy
“Inventing the future is another way of saying “setting goals.” Success, especially in the West, then becomes about achieving those goals. We accumulate accomplishments and call it success.”
That success equals money, power and awards is a story that we tell ourselves.
The key to long term thinking isn’t necessarily the fact that it is “long term” but that it is “goalless”.
Focusing on the process creates a feeling of continuous success vs. a feeling of failure until you reach your goal.
*Out of Office
Weekly Subscribers: 328 (-1)
Open Rate: 57% ⬆️