Hello my friends,

What’s top of mind this week?

Some emerging themes:

• Brand - The sustainability of travel, the virtuous cycle of meaningful work and an introduction to sonic branding.

• Behavior - Mimetic traps and the limit of feeling good.

• Disruption - Stay ahead of a shifting job market, why exponential growth is hard to predict and the competitive advantage of compounding.

Have a productive start to the week and keep defending your creative time.

More below ↓

— Andy

Product

• Netflix held their inaugural fan mega event called “Tudum” this past weekend. The reason they called it Tudum? A great example of sonic branding.

• Taking a long haul flight produces more CO2 than a person living in Uganda does in a year. There’s an urgent need for transparency in the travel industry and beginning this week Google is introducing some to hotel search.

• Elon Musk said, “Good ideas are crazy until they are not”. Why we don’t see exponential change coming and how we can use it to our advantage.

People

• Meaningful work plus a strong personal brand can create a virtuous cycle of value. This 7 step process shows you how to do it the right way.

• “50% of all employees will need reskilling by 2025, as adoption of technology increases [..]”. Learning new skills has never been more accessible, here are the ones you need to pay attention to.

• If reskilling doesn’t sound good maybe it’s time to dive into something new. An overview of the top 20 fastest growing (and declining) jobs.

Methods

• Is there a limit to how good you can feel? Joe Delaney is on a mission to find out.

• Compound interest is the secret to personal wealth. It’s also the key to building a successful business.

• After reading Luke Burgis’s book I went down a rabbit hole on mimetic desire. I found the framework at the end of this article particularly useful.

Out of Office

Porsche’s collaborations department has been on full gas this year.

Continuing their foray into streetwear, L'Art de L'automobile presents the Porsche 968 L'ART car.

Whether you are a car fan or not the product and campaign execution is truly execeptional.

If you find this newsletter useful please share it with your most curious friends & colleagues ↓

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