⫹⫺ Product Thinking
For the Creators, Makers & Doers - CMMN WLTH 033
Hello my friends,
If you design, develop or engineer a physical product - profession or pastime - I’m guessing the past eighteen months have been the least physical and most virtual of your life.
While 3D and VR tools are becoming ridiculously good, there is no substitute for holding a prototype in your hands, discussing improvements with your team.
Are you getting better at identifying product opportunities?
Are you relying on conventional wisdom to make decisions?
Working virtually, it’s difficult to maintain a high level of Product Thinking.
What is Product Thinking you ask?
Product Thinking is a natural understanding of which features and benefits will make a product popular with consumers.
Think about an occasion when you were required to create a feature you hate, but it provided value to your consumer.
That is Product Thinking at its core.
Over time, Product Thinking develops through observation and inquiry. Methods that typically rely on in-person interaction with consumers.
With Covid restrictions, this remains challenging, but it got me thinking:
Can you improve your Product Thinking while working from home?
Here is my (work in progress) framework:
Buy a competitor's product or service.
First Moment of Truth -
What do you like about the product visually?
How does it feel the first time you use it?
Second Moment of Truth -
How was the user experience?
What makes you happy?
What would you change?
You’re searching for non-obvious answers to why certain products take off and some don’t.
Send me your findings in the comments or reply to this e-mail.
Let's get into it.
Job Opportunity: Craig Black Design - Design Assistant / Graphic Designer
Location: Greenock, Scotland.
Reply to this e-mail to submit a mentorship or job opportunity.
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James Dyson is one of the greatest engineers of our time — although he doesn’t have an engineering degree. A fascinating insight into design, invention and failure ↓
I’m a big believer that success manifests from personal values. This is one of the best frameworks I’ve seen on the topic.
You’ve probably heard of the concept of Cognitive Dissonance. Understanding it will help you overcome the internal conflict it creates.
As a creator, it’s easy to worry about what other people think. Don’t abide by status rules set by others.
“From total chaos to total clarity about my priorities for the week in 30 minutes flat.” Why you need to implement a weekly review.
Sometimes “work smarter, not harder” doesn’t cut it. Instead, embrace the grind.
Personally, I can’t work without music on in the background. Flow State FM is a human alternative to the algorithm.
Out of Office
Currently, I’m reading Wanting: The Power of Mimetic Desire in Everyday Life.
A must read whether you’re creating product, building a business or trying to go viral on social.
I’ll share my notes once I’m finished and let me know if you pick it up.
If you find this newsletter useful please share it with your most curious friends & colleagues ↓
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