⫹⫺ Progress Makes Perfect
For the Creators, Makers & Doers - CMMN WLTH 032
Hello my friends,
Continuing an outstanding, albeit unique, summer of sport, the Tokyo Paralympics got underway last week.
Unsurprisingly, the stands will remain empty, but the promise of increased television exposure and interest from sponsors has elevated equity between disabled and non-disabled athletes.
Whether it’s the result of an audience stuck at home looking for entertainment or a cultural shift, cultivated by Gen Z and social media, the outcome could be game changing for the overlooked and underrepresented.
This Olympic year delivered on greater diversity and increased equity:
Of the 11,000 athletes that competed, 49% were women (46.5% Paralympics) vs. 45% in Rio.
And Paralympians, for the first time, receive equal prize money to their Olympic peers (previously one-fifth).
While there is still a significant distance to go in the relay race of progress — it’s now up to Paris and L.A. to carry the baton forward.
More below ↓
Classifieds
Job Opportunity: Craig Black Design - Design Assistant / Graphic Designer
Location: Greenock, Scotland.
Reply to this e-mail to submit a mentorship or job opportunity.
Product
The design of the Olympic Games is as iconic as the performances. The L.A. 2028 team should take a leaf out of their 1984 identity book.
Was it the desire for clothing that started the agricultural revolution? How the need for textiles not food, in the face of climate change, led the way.
Men are more likely to cause crashes, but women are more likely to die in them. Why inclusive design and engineering matter.
People
Balancing work and parenting during the pandemic has been a challenge for many. BumoWork is trying to change that, with co-working and childcare under one roof.
Maybe Co offers modern and flexible financial planning. Their company handbook provides great insight into what they are building and how they are building it.
Everything is a game. Here’s your strategy guide to life.
Methods
Print this for your studio wall. Traf’s 100 Simple Truths.
Good product is a combination of innovation and story. Stories sell and increase value.
Google handles 5.6b searches per day but few know how to use it properly. Chris Hladczuk shows you how.
Out of Office
Roadrunner: A Film About Anthony Bourdain has just hit cinemas and premium streaming.
Watch it if you haven’t seen it yet.
And read this.
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