Hello my friends,

Welcome to your weekly cheat code delivery.

Wherever you are I hope you have been enjoying some world class athletic performances.

Even with the distraction of the Olympics, I managed to curate some high quality signal for you this week ↓

As always, I appreciate your time and attention.

Let’s get into it,

— Andy

Last Week's Numbers

• Weekly subscribers: 141

• Open rate: 40%

• Twitter followers: 21

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Classifieds

Mentorship Opportunity - Female entrepreneur. Looking to learn from someone experienced in sales, scaling, organization, and leadership.

Reply to this e-mail to mentor, or submit a mentorship / job opportunity.

Product

• “In gymnastics bodysuits have been permitted for several years”. Finally, the Olympic Games are changing with the times.

• Is VR finding its feet? Gym Class Basketball on Oculus certainly thinks so.

• The energy drink business is a multi-billion enterprise. Are relaxation drinks the next wave of subclinical interventions?

People

• Everything old is new again. If there is one link you click this week make it this one ↓

• “The act of creation causes imagination, not the other way around”. Your most precious resource is agency.

• While working from home it can be particularly difficult to decide when to take on tasks outside of your job description. This article outlines some of the watch outs.

Methods

• Boring is fun. How to master the fundamentals.

• Getting into the details isn’t an easy endeavor. Once you learn how to notice them, however, your aperture widens.

• A lesson in consumer focus and finding product market fit. This internal memo, sent to the team that created Slack, provides insight into the intensity and focus required to win in a competitive market.

Out of Office

These days I almost exclusively read books on a Kindle. I hate myself for it but the convenience — easily packable, backlit, waterproof — is undeniable.

Recently however, I’ve been buying physical books from Stripe Press. More here on why a payment processor started a publishing house.

They say never judge a book by its cover but it’s difficult not to when they’re this good.