Hello my friends,
This past week I came across an essay on The Dynamics of Network Effects and it got me thinking — how could I evolve this humble newsletter?
Newsletters are having a bit of a moment and while there are some advantages over social media - like audience ownership and no algorithm to compete with - they sacrifice the element of community.
Generally, newsletters abide by Sarnoff’s Law; the value of a network grows in proportion to the number of viewers — Value, being the content I’m sending you, and the motivation you give me to find new sources of creativity and inspiration.
A more powerful version of value creation is Metcalf’s Law which describes the exponential leverage that network effects create.
As an example: 83 of you subscribe to this newsletter which means I send signal to 83 people. Build a community with 83 people, apply Metcalf’s Law, and the potential number of connections increases to 3,321!
To try this out I have created a Twitter account.
Why? Because I believe it’s where the smartest people gather plus it’s not as spammy as LinkedIn or Facebook.
And the benefits for you?
It opens up new opportunities by meeting like minded people.
It keeps the conversation going in between newsletters.
I thought I’d run this as an experiment over the next few weeks so if you’re willing to give it a try click the button below:
Otherwise, continue to expect an e-mail in your inbox every Sunday.
Your belief and trust mean a lot.
Let’s get into it,
Andy
Last Week’s Numbers
Weekly subscribers: +5% (79 —> 83)
Open rate: 56%
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