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Hello my friends,
Last week we talked about digital tools fueling a new wave of creativity.
It caused a bit of stir and a few of you reached out to share your thoughts. Thanks to those that did — it really got me thinking.
“Bitcoin” and “The Blockchain” are the latest buzzwords infiltrating office small talk and this week I went down a bit of a rabbit hole on the subject. Not only are creative tools advancing what is possible; the world into which we create is being transformed.
The generative AI sneaker in the picture below sold for $13,300 in cryptocurrency. The price included the digital sneaker NFT (non-fungible token), a 1 of 1 physical sneaker and a sneaker skin that can be worn in The Sandbox Game.
This isn’t a vision of the future, it happened a few weeks ago and with Christie’s holding their first NFT digital art sale it looks like it’s going mainstream.
Like the acceptance of digital creative tools there will be naysayers and laggards but the product/market fit opportunities both ‘IRL’ and in the ‘Metaverse’ are today, seemingly unimaginable.
If I’ve lost you, I promise that some of the links below will help.
Let’s get into it ↓
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Weekly subscribers: +18% (66 —> 78)
Open rate: 54%
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Product
NFTs (non-fungible tokens) are changing the world of art, gaming and sneakers.
A fascinating primer that will introduce you to the Metaverse.
Vollebak is setting the innovation standard with small batch, high performance menswear. Plus, their marketing is as good as their product.
People
William McRaven’s commencement speech is a classic and one that I’ve been coming back to recently.
Listening well is a rare super power particularly as we suffer through back to back Zoom calls.
Chris Bangle explains that when it comes to creative teams 1 + 1 = 5. This short interview describes the power of creative friction.
Methods
Creativity is social which is why I believe the office isn’t going anywhere even after the pandemic.
Noise, the enemy of productivity could actually be a friend to creative cognition.
Flow is a cheat code for athletes and creatives alike. A solid summary on how to create the ideal conditions for it.
Out of Office
Sometimes you come across a product that is exactly what you were searching for.
Having cancelled my gym membership early last year I set up an indoor Zwift bike at home but I couldn’t find a viable solution for strength and conditioning. With limited space buying a collection of dumbbells wasn’t practical and I don’t like the block style weights.
Fitnesse’s Olympic style dumbbells solves both those problems.
