Hello my friends,

It wasn’t just GameStop stock that experienced exponential gains this week, this newsletter more than doubled it’s subscriber count! A warm welcome to everyone who signed up and thanks to all you. Your belief means a lot.

If you want to hear why I’m doing this and what you can expect you can find it here.

I’m committed to building this community in public so here are a few highlights:

• Weekly subscribers: + 136% (11 —> 26).

• Welcomed the first female subscribers.

• Received the below message from a twitter follower that I don’t know personally:

I can’t tell you how motivating this is. Thank you.

This past week I was reminded that you can no longer underestimate the “power of many”. If you’re a visionary marketer, designer or maker you need to add the activist to your consumer profiles.

I hope you enjoy this week’s snippets of inspiration and I want to know how you’re feeling after reading them so I’ve added a one-click digital check-in at the bottom.

Let’s get into it,

— Andy

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Product

• The female economy represents an opportunity bigger than China and India combined. Why is it so poorly underserved?

• VR training is keeping athletes and teams sharp during lockdown.

• Parents in the US spend $20bn on competitive youth sports. Shaan Puri suggests that there’s opportunity for an NFL style combine for youth sports.

People

• A rare peek behind the curtain at the world’s most coveted technology company. How Apple is organized for innovation.

• Netflix culture is what you get when you start with a performance mindset and a blank piece of paper.

• Would you jump? Ten Meter Tower is a fascinating psychology experiment pitting the fear of jumping against the shame of not trying.

Methods

• The internet is enabling an unprecedented transfer of power from monopolies to public activists. Martin Gurri’s updated thesis explains how (free audiobook).

• Internal company memos can offer fly on the wall accounts of what a company culture really looks like. This evergreen gem from Howard Schultz doesn’t disappoint.

• Covid has been a catalyst for decision fatigue. The R.A.P.I.D. decision making framework is an essential tool to help you make clear and rigorous decisions.

Tell me how you are feeling ⤸

Inspired | Creative | Energized | Tired | Bored