Hello my friends,
Sportswear industry legend, Peter Moore, passed away on Friday.
Over the past few years, I regularly visited Peter at his studio in Portland.
We spent countless hours talking about athletes and consumers or reviewing upcoming products.
He would argue that Apple is no longer a design company. An example of “numbers getting in the way of creativity.”
If you wanted a raw, no-bullshit view of the world, or what you were working on, you went and saw Peter.
It goes without saying, I learned a lot from him.
I’m not going to write about his legend or his legacy. I will leave that to better writers than myself.
What I do want to tell you, however, is that whether you are just starting your career or have found mastery, dedicate time to learn the history of the company and the industry you are working in.
Seek out the legends and heroes. Ask to meet with them.
You will be surprised at how eager they are to pass on their experience and knowledge.
You will realize that none of your ideas are original and that the athlete/consumer/market hasn’t changed at all, although it seems like everything has changed.
Most importantly, understanding what came before you will help you see what is still to come.
And, if you’re really lucky, you too might create something that will live on long after you’re gone.
Thanks for everything Peter,
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Out of Office
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