⫹⫺ Aesthetic Deep State
CMMN WLTH 077 - Cheat Codes for Creators, Makers and Doers
Hello my friends,
The Cultural Tutor (one of the best accounts on Twitter at the moment) posted a thesis on The Danger of Minimalist Design and how contemporariness is homogenizing everything around us.
Minimalism with a capital M; cleaner lines, simplicity and muted tones. It would be easy to conclude that it’s a result of modernization.
However, watching Wimbledon this week, and the drama surrounding Kyrgios wearing red Jordans and cap to match, it’s apparent that “restraint” can also appear as “tradition”.
Perhaps it’s a case of marketing vs. design, unoriginality vs. innovation.
Or maybe just missing the sweet spot.
The opportunity to create interest and intrigue, using the past to inform the future.
Check out the further examples in the first link below and let me know if you make similar observations,
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The Cultural Tutor put out a fantastic Twitter thread on the “Danger of Minimalist Design (and the death of detail)” and after you read it it’s impossible not to see it everywhere. Homogenization or “The Aesthetic Deep State” as Simon Sarris calls it is coming for urban planning, interior and product design, and your favorite brand’s logos.
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Out of Office
Let’s circle back on that…
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